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Calling Big Media to Account

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Posted by Granville Williams

One million signatures for media pluralism - add yours here.

What is the European Initiative for Media Pluralism?

The Campaign for Press and Broadcasting Freedom has been involved with the European Initiative for Media Pluralism (EIMP) from the start. The EIMP is a campaign initiated by around 100 civil society organisations, media, and professional bodies throughout Europe which call for legislative actions to stop big media and protect media pluralism in Europe.

The campaign has received a wide range of support in the UK. The National Union of Journalists is a partner and the TUC will be circulating the petition. Nine European countries support the EIMP so far: Bulgaria, Belgium, France, Hungary, Italy, the Netherlands, Portugal, Romania, and the United Kingdom.

What does the campaign call for?

o Effective legislation to avoid concentration of ownership in the media and advertisement sectors;
o Guaranteed independence of media supervisory bodies from political power and influence;
o Definition of conflict of interests to avoid media moguls occupying high political office;
o Clearer European monitoring systems to check up regularly the health and independence of the media in member states.
Does it regulate media content and journalism?

No. Editorial content will remain independent from legislation. The campaign only asks the European Commission to take legislative action concerning mainly media ownership.

What can you do to support the campaign?

o Sign the petition online! We need your support to collect the 1 million signatures needed for actions to be taken by the European Commission. The collection of online signature started on 7 February!
o Mobilise support to collect signatures through your own network of contacts
o Spread the word - put the logo on your website (Download) and promote it on your social media sites.

Why support this campaign?

The campaign is recognised by the European Commission as a European Citizens' Initiative (ECI).

This means that our voice will be heard by European legislators. European citizens can take collective actions to demand the Commission propose legislation to promote  media pluralism.

A citizens' initiative has to be backed by at least 1 million EU citizens, coming from at least 7 out of the 27 member states. A minimum number of signatures are required in each of those 7 member states.

If you would like more information, contact:

Granville Williams UK Coordinator European Initiative for Media Pluralism at

DATELINE: 23 May, 2014