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Campaign for Press and Broadcasting Freedom (CPBF)

for diverse, democratic and accountable media

for diverse, democratic and accountable media
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Sponsored content is compromising media integrity

13 April 2017 By Jonathan Hardy Leave a Comment

Branded Content

It used to be that advertising and editorial were kept separate. Today, brands are burrowing into media content, eroding their own credibility and readers' trust. Your Facebook feed says: “Recommended for you” and “Sponsored”. Your online magazine says “Paid content”, another in Buzzfeed says “Promoted Content” and lists “12 Backpacking Hacks That Are Vital For … [Read more...]

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